Red Running Shoes

How come a local search for red running shoes nets no results in Spruce Grove? The fact is that unless a retailer in Spruce Grove tells Google that they have red running shoes then Google will not find it! In the end the Spruce Grove resident who is searching for red running shoes gets search results pointing them to Edmonton or Amazon! That’s not a mystery, it’s a tragedy! Why?

In this story there happened to be Spruce Grove retailers that carried red running shoes. The problem was that they had no way of getting that particular item indexed by Google! Or at least they didn’t think they could!!!!

Here’s where the tragedy turns into a superhero story! One of the Spruce Grove retailers was introduced to ShopSpruceGrove.com, Spruce Grove’s premiere marketing platform for local businesses! They discovered that the platform actually creates web addresses for individual products and services! What does that mean? Well Google now can index each item (we call these Marketplace Items) so when local Spruce Grove residents do a search like ‘red running shoes’ or ‘red running shoes Spruce Grove’ or ‘red running shoes near me’ NOW Google can connect the searcher with a local business!

Absolutely everyone wins! The girl gets her red running shoes, the local business makes a sale and has a new customer. Spruce Grove keeps more money in their local economy and that is a better and stronger Spruce Grove!!!